LONDON-- This autumn imaginations will ignite as premium lifestyle brand Joules has teamed up with Warner Bros. Discovery Global Consumer Products to introduce a Harry Potter™ inspired childrenswear collection. Bringing the enduring charm of the film series to little ones aged 5-12, the collection combines quality fabrics with intricate embroidery, hand-drawn prints and appliqués all proudly designed by Joules’ talented in-house print team. Each style in the collection has a carefully chosen product name, inspired by characters and places from the films.
The collection features pieces including a Harry Potter inspired jersey top complete with his Quidditch™ Seeker number ‘07’ on the back, a Gryffindor™ red polo shirt, Platform 9 ¾ trainers and a Ron Weasley inspired Fair Isle knitted jumper. There’s even a matching hat and scarf set named Fred and George Weasley available.
Aspiring witches and wizards will also spot Hedwig™ on nightwear, catch the Golden Snitch™ glistening on tops and envision themselves as part of their very own Quidditch team through hand-drawn prints inspired by the wizarding game. With woven Joules and Harry Potter inspired embroidery, including the Hogwarts School Crest™ featured throughout, each piece has great attention to detail.
Tom Joule, founder of the lifestyle brand spoke about the new collection and what makes it stand-out from others out there.
“Our clothing has always been about bringing colour and excitement to lives and wardrobes, and our Harry Potter collection certainly does that and more”, he said.
“The collection captures the magic of Hogwarts™ whilst remaining distinctively Joules with surprise and delight details that our customer will be hoping for. With quality fabrics and timeless shapes, it has been designed to be passed on and loved by another Harry Potter fan when it’s inevitably been outgrown”.
Preppy, sophisticated but with playful touches, this collection is perfect for both fans discovering the franchise for the first time, and those top of their class in all things Harry Potter.